{"title":"Everyday Matcha","description":"","products":[{"product_id":"summer-reserve","title":"Summer Reserve Matcha","description":"\u003ch2\u003eOur Summer Reserve Coldbrew is a great introduction to the world of drinking cold brew matcha. \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDrinking matcha ice-cold is a revelation: there is nothing quite like it in terms of ultimate refreshment, especially on a hot day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis high-quality matcha green tea is grown exclusively in the hills of Uji just outside the ancient city of Kyoto, Japan. Through skillful harvesting, this matcha has a smooth and mellow flavor that is less bitter than other matcha blends. This is our mid-grade drinking matcha. It's also excellent in cold brews, lattes or a golden milk of your choice. \u003c\/p\u003e","brand":"Matcha","offers":[{"title":"30g (makes 30 servings)","offer_id":30523986124,"sku":"TEA-SR-30","price":29.0,"currency_code":"USD","in_stock":true},{"title":"80g (makes 80 servings)","offer_id":30523986188,"sku":"TEA-SR-80","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1456\/8506\/files\/summer-reserve-matcha-japanese-tea-matcha-com.webp?v=1778706013"},{"product_id":"tea-scoop-chashaku","title":"Tea Scoop Chashaku | Bamboo Matcha Scoop","description":"\u003ch2\u003e\u003cspan\u003eMeasure out the correct amount of matcha every time with this handmade, traditional, natural bamboo measuring spoon, known in Japan as a chashaku.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOur tea scoops are made using a single piece of fine bamboo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Matcha","offers":[{"title":"Default Title","offer_id":30524396620,"sku":"ACC-SC-01","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1456\/8506\/products\/matchakari_products_scoop.jpg?v=1623818923"},{"product_id":"ceremonial-grade-latte-matcha","title":"Ceremonial Grade Latte Matcha","description":"\u003ch2\u003eWhy Latte Matcha\u003c\/h2\u003e\n\u003cp\u003eOur Latte Matcha is crafted specifically for one purpose: the perfect matcha latte.\u003c\/p\u003e\n\u003cp\u003eMade from 100% first-harvest Japanese matcha, this blend is designed to deliver a smooth, creamy, and bold flavor that pairs seamlessly with milk—without getting lost or bitter. It offers the richness of ceremonial-grade matcha with the strength and versatility needed for everyday latte drinking.\u003c\/p\u003e\n\u003ch3\u003eBest for daily matcha lattes, barista-style drinks, and easy at-home preparation.\u003c\/h3\u003e\n\u003cp\u003eThis is the matcha trusted by baristas and used in some of the most popular matcha cafés—now designed for your home ritual.\u003c\/p\u003e\n\u003ch2\u003eTaste \u0026amp; Experience\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e mild, sweet, balanced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e sweet, soft, vanilla-like\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e creamy · smooth · full\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e sweet, clean, light\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003eSweetness: \u003cspan style=\"color: #81ba68;\"\u003e●●●●○\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eBitterness: \u003cspan style=\"color: #81ba68;\"\u003e●●○○○\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntensity: \u003cspan style=\"color: #81ba68;\"\u003e●●●○○\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCaffeine: \u003cspan style=\"color: #81ba68;\"\u003e●●●○○\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eDepth: \u003cspan style=\"color: #81ba68;\"\u003e●●○○○\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCultivar \u0026amp; Origin | Japan Blend\u003c\/h2\u003e\n\u003cp\u003eRather than relying on a single cultivar, we blend select Japanese tea leaves to create a matcha that performs exceptionally well in lattes.\u003c\/p\u003e\n\u003cp\u003eOur Latte Matcha features a balanced combination of \u003cstrong\u003eYabukita\u003c\/strong\u003e—known for its clean, classic matcha flavor—and \u003cstrong\u003eSaemidori\u003c\/strong\u003e, prized for its natural sweetness, vibrant color, and smooth finish. Together, these cultivars create a matcha that is bold enough to complement milk while remaining smooth and easy to drink.\u003c\/p\u003e\n\u003cp\u003eWe work closely with multi-generational Japanese tea farmers to ensure consistency, quality, and freshness in every batch.\u003c\/p\u003e\n\u003cul style=\"list-style:disc;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivars:\u003c\/strong\u003e Yabukita + Saemidori\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFarming:\u003c\/strong\u003e shade-grown, first harvest\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing:\u003c\/strong\u003e steamed → dried → stone-ground\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBenefits of Latte Matcha\u003c\/h2\u003e\n\u003ch3\u003eClean, steady energy\u003c\/h3\u003e\n\u003cp\u003eProvides sustained energy from natural caffeine, balanced with L-theanine—ideal for replacing coffee without the crash.\u003c\/p\u003e\n\u003ch3\u003eSupports focus throughout the day\u003c\/h3\u003e\n\u003cp\u003eHelps maintain clarity and productivity, especially during long workdays or busy routines.\u003c\/p\u003e\n\u003ch3\u003eVersatile and easy to prepare\u003c\/h3\u003e\n\u003cp\u003eDesigned to blend effortlessly into lattes, making it simple to maintain a daily matcha habit.\u003c\/p\u003e\n\u003ch3\u003eAntioxidant-rich daily option\u003c\/h3\u003e\n\u003cp\u003eContains naturally occurring compounds that support overall wellness.\u003c\/p\u003e\n\u003ch3\u003eBuilt for consistency and value\u003c\/h3\u003e\n\u003cp\u003eEach bag provides up to 60 servings—making it a practical, high-quality everyday choice.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003ch3\u003eThe Perfect Latte\u003c\/h3\u003e\n\u003cul style=\"list-style:disc;\"\u003e\n\u003cli\u003eAdd matcha to 2–3 oz hot or cold water\u003c\/li\u003e\n\u003cli\u003eFroth or whisk until smooth\u003c\/li\u003e\n\u003cli\u003ePour over 5 oz (or more) of your favorite milk\u003c\/li\u003e\n\u003cli\u003eAdd ice or sweetener as desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul style=\"list-style:disc;\"\u003e\n\u003cli\u003eDaily matcha latte drinkers\u003c\/li\u003e\n\u003cli\u003eCoffee switchers looking for a smoother alternative\u003c\/li\u003e\n\u003cli\u003eHome baristas and café lovers\u003c\/li\u003e\n\u003cli\u003eAnyone looking for an easy, high-quality matcha routine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matcha","offers":[{"title":"1-bag (60-servings)","offer_id":42755486580849,"sku":"TEA-LM-60","price":49.0,"currency_code":"USD","in_stock":true},{"title":"2-bags (120-servings)","offer_id":42755486613617,"sku":"TEA-LM-60-2X","price":94.0,"currency_code":"USD","in_stock":true},{"title":"3-bags (180-servings)","offer_id":42755486646385,"sku":"TEA-LM-60-3X","price":117.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1456\/8506\/files\/ceremonial-grade-latte-matcha-pouch-packaging-matcha-com.webp?v=1778874036"},{"product_id":"matcha-scooper-stainless-steel-1g","title":"Matcha Scooper (1g) Stainless Steel","description":"\u003ch2\u003eMeasure your matcha perfectly—every single time.\u003c\/h2\u003e\n\u003cp\u003eThis stainless steel matcha scooper delivers a precise 1g serving, eliminating guesswork so you can focus on what matters: better taste, smoother texture, and a consistent daily ritual. Built to last and designed for simplicity, it’s the tool your matcha routine has been missing.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect 1g Measurement\u003c\/strong\u003e – Get consistent flavor and strength in every cup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eNo More Guesswork\u003c\/strong\u003e – Dial in your matcha like a pro, every time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Stainless Steel \u003c\/strong\u003e– Durable, rust-resistant, and built for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eClean + Minimal Design\u003c\/strong\u003e – Looks good with any matcha setup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eEasy to Use + Clean\u003c\/strong\u003e – Scoop, pour, rinse—done\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great matcha starts with the right measurement. Too much, and it’s bitter. Too little, and it falls flat.\u003c\/p\u003e\n\u003cp\u003eThis 1g stainless steel matcha scooper gives you the perfect balance—every time.\u003c\/p\u003e\n\u003cp\u003eWhether you’re making a traditional bowl or a quick latte, this tool simplifies your process and upgrades your routine. No more eyeballing. No more inconsistency. Just clean, repeatable results.\u003c\/p\u003e\n\u003cp\u003eMade from durable stainless steel, it won’t warp, stain, or wear out like plastic alternatives. It’s a small upgrade that makes a big difference in your daily matcha.\u003c\/p\u003e\n\u003ch3\u003ePerfect For:\u003c\/h3\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003eDaily matcha drinkers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003eBeginners learning proper ratios\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003eMatcha lattes + recipes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp\u003eGifting with matcha kits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matcha","offers":[{"title":"Default Title","offer_id":43110186909809,"sku":"ACC-SC-STEEL","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1456\/8506\/files\/shopify_scoopArtboard_3.jpg?v=1775672382"},{"product_id":"the-latte-chawan","title":"The Latte Chawan","description":"\u003ch2\u003eThe \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/Matcha.com\" target=\"_blank\"\u003eMatcha.com\u003c\/a\u003e Latte Chawan\u003c\/h2\u003e\n\u003cp\u003eDesigned for how matcha is actually enjoyed today. Our Latte Chawan is a spouted ceramic bowl made specifically for matcha lattes. It’s designed to whisk smoothly, pour cleanly, and fit seamlessly into your daily ritual. A functional evolution of the traditional chawan, adapted for milk-based matcha without losing its roots.\u003cbr\u003e\u003cbr\u003eEach piece is handmade in New York by Judy Suh, founder of Jay Ceramics. Judy is a Korean Japanese ceramic artist and small business owner whose work draws from Japanese tea traditions while embracing modern, everyday use. Together, we designed this piece to honor the spirit of the chawan while meeting the needs of today’s latte drinkers.\u003c\/p\u003e\n\u003ch3\u003eDesign details\u003c\/h3\u003e\n\u003ch4\u003eMountain Landscape\u003c\/h4\u003e\n\u003cp\u003eCrafted from dark stoneware clay, this chawan reflects the mountainous landscapes surrounding Japan’s tea fields. Layered glazes evoke early morning fog rolling through the mountains.\u003c\/p\u003e\n\u003ch4\u003eMatcha Field Rows\u003c\/h4\u003e\n\u003cp\u003eThis porcelain chawan features carved lines inspired by the hedged rows of matcha fields. A celadon glaze settles into each groove, echoing the ground from which tea is grown.\u003c\/p\u003e\n\u003ch2\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cul style=\"list-style:disc;\"\u003e\n\u003cli\u003eBuilt for lattes. The shaped spout allows for smooth, controlled pouring into cups and glasses.\u003c\/li\u003e\n\u003cli\u003eHandmade and one of a kind. Each chawan is individually crafted, so no two pieces are exactly alike.\u003c\/li\u003e\n\u003cli\u003eTradition, reimagined. Inspired by Japanese tea culture and adapted for modern matcha rituals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare \u0026amp; maintenance\u003c\/h3\u003e\n\u003cp\u003eDishwasher safe, though hand washing is recommended to help maximize longevity. Microwave safe, with care taken to avoid thermal shock, such as placing the bowl directly from the refrigerator into the microwave.\u003c\/p\u003e\n\u003ch3\u003eBest paired with\u003c\/h3\u003e\n\u003cp\u003eLatte Matcha, crafted for creamy, café-quality matcha lattes at home. This is the bowl for latte-first matcha drinkers, where thoughtful design, craft, and daily ritual come together.\u003c\/p\u003e","brand":"Matcha","offers":[{"title":"Matcha Field Rows","offer_id":43111573323889,"sku":"ACC-BO-LT-1","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Mountain Landscape","offer_id":43111573356657,"sku":"ACC-BO-LT-2","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1456\/8506\/files\/matcha-latte-chawan-ceramic-bowls-matcha-com.webp?v=1779386973"}],"url":"https:\/\/matcha.com\/collections\/everyday-matcha.oembed","provider":"Matcha.com","version":"1.0","type":"link"}