Front-facing package of Matcha.com Organic Hojicha Powder featuring Japanese roasted green tea powder with low caffeine, smooth roasted flavor, and USDA organic certification.

Certified organic

Organic Hojicha, Japanese Roasted Matcha

4.9 · 29 reviews

$50.00

100g Bag · 100 servings · $0.50 per serving

Taste
Roasted, Smoky, Subtly Sweet
Best for
Lattes, Baking + cooking, Evening
Size

In stock · ships in 1–2 business days

Details

USDA Organic Roasted Hojicha Powder is a straightforward way to enjoy the natural sweetness and rustic aroma of this roasted form of green tea powder.

Origin
Kagoshima
Ingredients
Steamed · Rolled · Dried · Roasted · Milled to powder
Certification
USDA Organic
Caffeine
How to prepare
Brew
1 tsp (~1.5 g) · 250 ml water at 180 °F
Latte
1 tsp · 2–3 oz hot or cold water, froth · pour over 5 oz+ milk
Shipping & returns

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Reviews

In their words.

4.9 / 5.0

Based on 29 reviews

average rating 4.9 out of 5
Based on 29 reviews
  • 5 Stars
    26 Reviews
  • 4 Stars
    2 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
97% of reviewers would recommend this product to a friend
Is this Matcha Green?
Rated 3 out of 5
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Review posted
Reviewed by Robert K., from United States
Verified Buyer
How I use it
Plain
I drink Matcha for
  • Immune Support
  • Focus
  • Relax
Rated 5 out of 5

Organic Hojicha

I prefer this powdered Hojicha to teabags, or even loose leaf. It’s mellow flavor profile makes it an essential part of my afternoon tea ritual.

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Is this Matcha Green?
Rated 5 out of 5
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Review posted
Reviewed by Virdell C., from United States
Verified Buyer
How I use it
Latte
I drink Matcha for
  • Focus
  • Energy
  • Immune Support
  • Relax
Rated 4 out of 5

Great Latte

Flavor reminds me of coffee that is why I love matcha but I would buy it again because of its chocolate tones and it makes a great latte.

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Is this Matcha Green?
Rated 1 out of 5
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Review posted
Reviewed by Michelle D., from United States
Verified Buyer
How I use it
Latte
I drink Matcha for
  • Focus
  • Energy
  • Immune Support
  • Relax
Rated 5 out of 5

Hojicha!

Never tried Hojicha but I love this especially in the evening with some half/half

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Is this Matcha Green?
Rated 2 out of 5
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Review posted
Reviewed by Beverly W., from United States
Verified Buyer
How I use it
Latte
I drink Matcha for
  • Energy
  • Focus
  • Immune Support
  • Relax
Rated 5 out of 5

Decafe Matcha

First, it is very tasty and refreshing whether hot or cold. I often use it in a latte.

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Is this Matcha Green?
Rated 5 out of 5
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Review posted
Reviewed by Sharon L., from United States
Verified Buyer
How I use it
Latte
I drink Matcha for
  • Focus
  • Energy
  • Immune Support
  • Relax
Rated 5 out of 5

Great taste

I love this Hojicha!!! It is almost chocolatey, has a bit of a coffee flavor, and is very yummy. I also love that it is low in caffeine, which opens up more options for when I can drink it.

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Is this Matcha Green?
Rated 3 out of 5
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Organic Hojicha, Japanese Roasted Matcha

More about this tea

Read
2 min

What hojicha powder is

Hojicha is Japanese green tea that has been roasted. The leaves are steamed, rolled and dried like other green teas, then roasted over high heat until they turn a warm reddish brown, and only then milled into powder. Roasting changes almost everything about the cup. The grassy notes of green tea give way to toasted grain, cocoa and a little caramel, and the tea ends up lower in caffeine than matcha.

Hojicha powder for lattes

Because it is already a powder, hojicha needs no steeping. For a hojicha latte, whisk one teaspoon (about 2 g) into two ounces of hot water until smooth, then pour in five or six ounces of steamed or cold milk. Oat milk suits its toasty flavor well, and a little maple syrup brings out the caramel. It is a good choice for the afternoon or evening, when you want something warm and toasty.

What makes a high quality hojicha powder

Look for a fine, even grind that dissolves without grit, and a roast that tastes toasty rather than burnt. Ours is certified organic and grown in Kagoshima, in the far south of Japan. It also works in baking: cookies, puddings and pound cake take on a flavor closer to brown butter than to tea. For how it compares with matcha cup for cup, read Hojicha vs Matcha.