Matcha is no longer just a wellness trend; it’s become a real staple for many women. Across generations and industries, women are switching from coffee to matcha. From founders and executives to wellness girlies and moms at school drop-offs, more women than ever before are reaching for matcha to fuel their day.
And there’s a reason!
Unlike coffee, matcha offers a more grounded, sustained energy boost. It doesn’t give you jitters, cause sleepless nights, or make you feel anxious. But beyond just its health benefits, matcha has also come to represent a chance for many women to take a pause. A moment of intention before the emails, the workout, the meeting, or the thousand tiny tasks that fill our days.
Keep reading as we spotlight some influential women who matcha and explore why this vibrant green tea may be especially supportive for women’s health.
Why Matcha Is Especially Helpful for Women
Women’s bodies are dynamic. Hormones shift through menstrual cycles, pregnancy, postpartum, perimenopause, and menopause, and energy, mood, focus, and metabolism all ebb and flow. The goal isn’t to fight those rhythms, but to support them.
Matcha provides:
Sustained Energy
Matcha contains caffeine, but it behaves differently from coffee. That’s because it also contains L-theanine, a naturally occurring amino acid that promotes a relaxed yet alert state.
When paired together, caffeine and L-theanine help give you a focused, steady energy, without the shakiness or anxiety many women experience with coffee.
For women already navigating stress, packed schedules, or hormone fluctuations, that difference can really matter.
Antioxidant Support for Long-Term Health
Matcha is rich in catechins, especially EGCG (epigallocatechin gallate), a powerful antioxidant studied for its role in cellular protection and healthy aging.
For women who want healthier skin, reduced inflammation, cardiovascular health, and resilience, regularly drinking matcha may offer many of these benefits.
Metabolic & Blood Sugar Support
Green tea has been studied for its potential to support metabolic health and healthy blood sugar levels, both of which play a key role in hormone balance.
While matcha isn’t a magic fix, incorporating it into a balanced lifestyle may be supportive for women managing insulin resistance or PCOS.
Women Who Matcha
As it turns out, celebrities really are just like us, at least when it comes to their drinks!
Here are a few well-known women who’ve publicly shared their love for matcha:
Gwyneth Paltrow
Actress, founder of GOOP, and longtime wellness advocate, Gwyneth has spoken about her love for matcha as part of her morning ritual.
Miranda Kerr
Model and founder of KORA Organics, Miranda regularly shares her matcha routines, often highlighting its clean energy and skin-supportive benefits.
Kourtney Kardashian Barker
Founder of Lemme and an outspoken advocate for hormone and gut health, Kourtney has incorporated matcha into her wellness-forward lifestyle.
Meghan Markle
The Duchess of Sussex has publicly shared her love of matcha lattes as an alternative to coffee.
Jessica Alba
Founder of The Honest Company, Jessica has also been spotted with matcha in hand, favoring its steady energy for busy workdays and motherhood.
The Bigger Picture
In a culture that often asks women to do more, faster, matcha can offer something a bit different. It’s a chance to whisk, sip, and breathe.
Whether you’re building a business, raising children, navigating hormonal shifts, or simply trying to feel your best, matcha meets you where you are.
Bottom Line
Matcha has become more than just a trend; it’s a smarter, steadier way to fuel your day.
With calm, sustained energy, powerful antioxidants, and supportive benefits for metabolic and hormonal health, matcha fits beautifully into the rhythms of a woman’s life. It can help to work with your body rather than override it.
In a world that pushes women to run on empty, matcha is a daily ritual of nourishment, focus, and intention.
Resources:
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Baba Y, Inagaki S, Nakagawa S, Kaneko T, Kobayashi M, Takihara T. Effects of l-Theanine on Cognitive Function in Middle-Aged and Older Subjects: A Randomized Placebo-Controlled Study. J Med Food. 2021 Apr;24(4):333-341. doi: 10.1089/jmf.2020.4803. Epub 2021 Mar 22. PMID: 33751906; PMCID: PMC8080935.
Radeva-Ilieva M, Stoeva S, Hvarchanova N, Georgiev KD. Green Tea: Current Knowledge and Issues. Foods. 2025 Feb 22;14(5):745. doi: 10.3390/foods14050745. PMID: 40077449; PMCID: PMC11899301.
Wang Y, Yu Y, Ding L, Xu P, Zhou J. Matcha green tea targets the gut-liver axis to alleviate obesity and metabolic disorders induced by a high-fat diet. Front Nutr. 2022 Aug 1;9:931060. doi: 10.3389/fnut.2022.931060. PMID: 35978960; PMCID: PMC9376390.
