[{"id":137758933105,"handle":"koicha-matcha","title":"(Thick) Koicha Matcha","updated_at":"2020-03-30T20:40:14-07:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eThe tea masters of old used koicha, or thick, matcha in traditional tea ceremonies. Today's tea masters also use koicha as a way to keep the beauty and ritual of ancient traditions alive and as an immersive experience unto itself. \u003c\/p\u003e\n\n\u003cp\u003eOur thick matcha powder delivers a superior ceremonial grade tea that lives up to ancient tradition. Our Premium Ceremonial Master's Blend comes from the hills of Uji in Kyoto, Japan. This ceremonial grade matcha is grown, harvested, and meticulously selected for a full-bodied umami flavor.\u003c\/p\u003e\n\n\u003cp\u003eFor a superior grade, creamy and slightly sweet flavor, try our Ceremonial Grade Matcha. Also grown and harvested in the hills of Uji, our Ceremonial Grade Matcha is one of the finest matcha teas anywhere in the world, paying homage to the ancient Samurai and Zen monks of old. \u003c\/p\u003e\n\n\u003cp\u003eCreate your very own morning ritual with our ceremonial grade Morning Ritual Matcha. A crisply sweet yet bold flavor gives you the perfect combination of energy and mind boosting nutrients without the midmorning crash and jitters you get from coffee. \u003c\/p\u003e\n\n\u003cp\u003eOr, savor the sweet, rich flavor of our Organic Superior Matcha. Perfect for the tea ceremony or an everyday pick-me-up, you'll love our Organic Superior Matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-14T10:30:21-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Thick (koicha)"}],"published_scope":"web"},{"id":393548812,"handle":"all-products","title":"All Products","updated_at":"2020-03-30T21:40:08-07:00","body_html":"","published_at":"2016-11-22T14:15:00-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"month"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"15.00%"},{"column":"title","relation":"not_contains","condition":"membership"}],"published_scope":"global"},{"id":137758900337,"handle":"ceremonial-grade-matcha","title":"Ceremonial Grade Matcha","updated_at":"2020-03-30T21:40:08-07:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eWhy choose ceremonial grade matcha? If you're looking for a crisp sweetness and subtle grassy flavor, Morning Ritual ceremonial grade matcha is for you. Morning Ritual ceremonial grade is the ideal combination of wake-up polyphenols and bold flavor to prepare you to greet the day wide-awake and full of energy. \u003c\/p\u003e\n\n\u003cp\u003eIf you're looking for a bold umami flavor and beautiful emerald green color, choose our Ceremonial Grade. Crafted and refined over the centuries, our Ceremonial Grade meets the requirements of the ancient tea ceremony ritual to deliver a full-bodied, slightly sweet, creamy flavor revered by Zen monks and the Samurai alike. \u003c\/p\u003e\n\n\u003cp\u003eFor the ultimate in full-body, thick matcha, choose our Premium Ceremonial Master's Blend. Each harvest season, tea Masters in Japan hand-pick only the leaves that meet the strictest tea ceremony standards. Only the richest colors, most exquisite textures, sublime aromas and superb tastes make it into our Premium Ceremonial Master's Blend. \u003c\/p\u003e\n\n\u003cp\u003ePremium ceremonial grade comes from only the youngest tea leaves and delivers a rich, bold flavor worthy of the finest tea ceremony as well as your table. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-13T12:55:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"ceremonial"},{"column":"title","relation":"contains","condition":"morning"},{"column":"title","relation":"contains","condition":"master"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"web"},{"id":342285510,"handle":"tea","title":"Japanese Matcha Tea Powder","updated_at":"2020-03-30T21:40:08-07:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eHarvested in Japan, our matcha tea powder collection combines superb aroma, color and robust flavor with ancient tradition in a variety of grades to meet every taste. If you are new to the world of match tea or an expert looking for the highest grade ceremonial blends, you'll find the matcha tea to fit your tastes here.\u003c\/p\u003e\n\u003cp\u003eStart your day with the crisp and sweet flavor of our Morning Ritual Ceremonial blend. Its smooth flavor promotes energy and stimulates your mind to wake you up and enhance your concentration for the day ahead.\u003c\/p\u003e\n\u003cp\u003eOur Ceremonial Grade teas bring you the bold flavor you love in a stunning green color to create a smooth flavored delight. For thick koicha tea and a rich, bold flavor without bitterness, choose our Master's Premium Ceremonial blend.\u003c\/p\u003e\n\u003cp\u003eAdding matcha tea to your favorite smoothie is easy with our regular or organic culinary grade selections. Blend, whisk or bake to add natural sweetness, nutrients and antioxidants to your favorite recipes.\u003c\/p\u003e\n\u003cp\u003eIt doesn't matter if you want a morning blend, prefer a ceremonial grade or love the versatility of blending culinary grade into your smoothies for \u003ca href=\"https:\/\/matcha.com\/pages\/matcha-health-benefits\"\u003eadded nutrition\u003c\/a\u003e, our curated selection of exquisite matcha tea powders bring you the taste, health benefits and superb quality matcha you love.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2016-09-07T14:05:00-07:00","sort_order":"manual","template_suffix":"","published_scope":"global"},{"id":156732751985,"handle":"one-time-purchase","title":"One Time Purchase","updated_at":"2020-03-30T21:40:08-07:00","body_html":"","published_at":"2020-02-03T12:27:50-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Subscription"},{"column":"title","relation":"not_contains","condition":"renew"},{"column":"title","relation":"not_contains","condition":"membership"},{"column":"title","relation":"not_contains","condition":"gift card"}],"published_scope":"global"},{"id":138679222385,"handle":"shop-all","title":"Shop All","updated_at":"2020-03-30T21:40:08-07:00","body_html":"","published_at":"2019-09-19T11:21:03-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"global"},{"id":137758638193,"handle":"matcha-green-tea-powder","title":"Sipping Matcha Green Tea Powder","updated_at":"2020-03-30T20:40:14-07:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eDrink matcha the way you want with our sipping matcha green tea powder collection. Grown and harvested in Japan, you won't find higher quality matcha tea anywhere else. \u003c\/p\u003e\n\n\u003cp\u003eIf you're new to the matcha experience, try our First Harvest Sipping Matcha. You'll discover a tantalizing aroma and silky froth in a succulent blend of sweet and bitter. Crafted for excellence, First Harvest Sipping Matcha is the perfect introduction to the art of matcha. \u003c\/p\u003e\n\n\u003cp\u003eFor a full-bodied flavor and a hint of sweetness, choose our Ceremonial Grade Matcha. Selected for its robust umami taste, our Ceremonial Grade Matcha and Premium Ceremonial Master's Blend pay homage to the ancient tea ceremony ritual performed by tea masters. \u003c\/p\u003e\n\n\u003cp\u003eFor sheer sipping pleasure, try our Morning Ritual and Organic Superior matcha blends. Instead of drinking coffee to wake up in the morning and dealing with the shakes and those midmorning crashes, drink a bowl of Morning Ritual to start your day the right way without the harmful side effects. Adding culinary grade matcha to your favorite recipes gives you a savory way to add flavor, antioxidants and nutrients to your daily routine.\u003c\/p\u003e\n\n\u003cp\u003eOur matcha green tea powders come exclusively from the Uji hillsides in Japan's Kyoto region. Grown and harvested to achieve the highest quality, our matcha green tea powders deliver health benefits and a taste you won't find anywhere else.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-14T10:30:21-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"},{"column":"type","relation":"equals","condition":"Tea"},{"column":"title","relation":"not_contains","condition":"culinary"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"web"},{"id":100456398961,"handle":"subscription","title":"Subscription","updated_at":"2020-03-30T21:40:08-07:00","body_html":"","published_at":"2019-02-27T11:37:10-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Subscription"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"every"}],"published_scope":"global"}]
["Matcha","Subscription","Thick (koicha)"]
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Crisp sweetness and subtle grassiness. Our Morning Ritual blend is ideal for an everyday bowl of matcha with its perfect combination of bold flavor and energy-promoting polyphenols.
Our Morning Ritual Ceremonial blend is ideal for a daily matcha drinking ritual.
It has a crisp sweetness and a subtle grassiness. It is perfect to take out the front door in a hurry or prepare for a cherished friend. Our Morning Ritual blend is a premium drinking grade of matcha green tea.
Flavor Profile
Our Morning Ritual blend has a rich and creamy texture with subtle undertones of sweet grassiess.
Caffeine Level
One serving of matcha contains between 40 and 80 mg of caffeine.
Harvested in Japan
Our teas are grown on the pristine hillsides of Uji in the Kyoto region.
