[{"id":137758965873,"handle":"usucha-matcha","title":"(Thin) Usucha Matcha","updated_at":"2020-02-17T16:46:17-08:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eIf you enjoy a warm brew in the morning and a cold drink on a hot day, you'll love our collection of usucha, or thin tea, matcha. If you're new to the world of matcha or want a healthier alternative to coffee and soda, our thin teas combine the perfect blend of aromas, flavors, texture and sublime taste.\u003c\/p\u003e\n\n\u003cp\u003eOur First Harvest Matcha gives you the boost you need in the mornings with a savory blend of sweet and bitter flavor. Experience the aroma, enjoy the taste and get ready for the day. Fill your travel mug with First Harvest Matcha and enjoy the commute without worrying about jitters or a midmorning energy crash. \u003c\/p\u003e\n\n\u003cp\u003eIf the thought of a hot drink on a summer's day leaves you cold, our Summer Reserve Coldbrew Matcha delivers the ultimate cool down in a smooth and mellow blend. Selectively grown and harvested in the Kyoto region of Japan, our Summer Reserve Coldbrew Matcha is the perfect summer refreshment brew by itself or as an addition to your favorite latte or other cold drink. \u003c\/p\u003e\n\n\u003cp\u003eHot or cold, immerse yourself in the flavors and boost your health with a single cup of matcha tea.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-14T10:30:21-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Thin (usucha)"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"web"},{"id":393548812,"handle":"all-products","title":"All Products","updated_at":"2020-02-17T20:36:12-08:00","body_html":"","published_at":"2016-11-22T14:15:00-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"month"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"15.00%"},{"column":"title","relation":"not_contains","condition":"membership"}],"published_scope":"global"},{"id":137758900337,"handle":"ceremonial-grade-matcha","title":"Ceremonial Grade Matcha","updated_at":"2020-02-17T20:36:12-08:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eWhy choose ceremonial grade matcha? If you're looking for a crisp sweetness and subtle grassy flavor, Morning Ritual ceremonial grade matcha is for you. Morning Ritual ceremonial grade is the ideal combination of wake-up polyphenols and bold flavor to prepare you to greet the day wide-awake and full of energy. \u003c\/p\u003e\n\n\u003cp\u003eIf you're looking for a bold umami flavor and beautiful emerald green color, choose our Ceremonial Grade. Crafted and refined over the centuries, our Ceremonial Grade meets the requirements of the ancient tea ceremony ritual to deliver a full-bodied, slightly sweet, creamy flavor revered by Zen monks and the Samurai alike. \u003c\/p\u003e\n\n\u003cp\u003eFor the ultimate in full-body, thick matcha, choose our Premium Ceremonial Master's Blend. Each harvest season, tea Masters in Japan hand-pick only the leaves that meet the strictest tea ceremony standards. Only the richest colors, most exquisite textures, sublime aromas and superb tastes make it into our Premium Ceremonial Master's Blend. \u003c\/p\u003e\n\n\u003cp\u003ePremium ceremonial grade comes from only the youngest tea leaves and delivers a rich, bold flavor worthy of the finest tea ceremony as well as your table. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-13T12:55:22-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"ceremonial"},{"column":"title","relation":"contains","condition":"morning"},{"column":"title","relation":"contains","condition":"master"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"web"},{"id":342285510,"handle":"tea","title":"Japanese Matcha Tea Powder","updated_at":"2020-02-17T20:36:12-08:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eHarvested in Japan, our matcha tea powder collection combines superb aroma, color and robust flavor with ancient tradition in a variety of grades to meet every taste. If you are new to the world of match tea or an expert looking for the highest grade ceremonial blends, you'll find the matcha tea to fit your tastes here.\u003c\/p\u003e\n\u003cp\u003eStart your day with the crisp and sweet flavor of our Morning Ritual Ceremonial blend. Its smooth flavor promotes energy and stimulates your mind to wake you up and enhance your concentration for the day ahead.\u003c\/p\u003e\n\u003cp\u003eOur Ceremonial Grade teas bring you the bold flavor you love in a stunning green color to create a smooth flavored delight. For thick koicha tea and a rich, bold flavor without bitterness, choose our Master's Premium Ceremonial blend.\u003c\/p\u003e\n\u003cp\u003eAdding matcha tea to your favorite smoothie is easy with our regular or organic culinary grade selections. Blend, whisk or bake to add natural sweetness, nutrients and antioxidants to your favorite recipes.\u003c\/p\u003e\n\u003cp\u003eIt doesn't matter if you want a morning blend, prefer a ceremonial grade or love the versatility of blending culinary grade into your smoothies for \u003ca href=\"https:\/\/matcha.com\/pages\/matcha-health-benefits\"\u003eadded nutrition\u003c\/a\u003e, our curated selection of exquisite matcha tea powders bring you the taste, health benefits and superb quality matcha you love.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2016-09-07T14:05:00-07:00","sort_order":"manual","template_suffix":"","published_scope":"global"},{"id":156732751985,"handle":"one-time-purchase","title":"One Time Purchase","updated_at":"2020-02-17T20:36:12-08:00","body_html":"","published_at":"2020-02-03T12:27:50-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Subscription"},{"column":"title","relation":"not_contains","condition":"renew"},{"column":"title","relation":"not_contains","condition":"membership"},{"column":"title","relation":"not_contains","condition":"gift card"}],"published_scope":"global"},{"id":138679222385,"handle":"shop-all","title":"Shop All","updated_at":"2020-02-17T20:36:12-08:00","body_html":"","published_at":"2019-09-19T11:21:03-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"global"},{"id":137758638193,"handle":"matcha-green-tea-powder","title":"Sipping Matcha Green Tea Powder","updated_at":"2020-02-17T20:35:04-08:00","body_html":"\u003cdiv class=\"full-content-wrapper\"\u003e\n\u003cp\u003eDrink matcha the way you want with our sipping matcha green tea powder collection. Grown and harvested in Japan, you won't find higher quality matcha tea anywhere else. \u003c\/p\u003e\n\n\u003cp\u003eIf you're new to the matcha experience, try our First Harvest Sipping Matcha. You'll discover a tantalizing aroma and silky froth in a succulent blend of sweet and bitter. Crafted for excellence, First Harvest Sipping Matcha is the perfect introduction to the art of matcha. \u003c\/p\u003e\n\n\u003cp\u003eFor a full-bodied flavor and a hint of sweetness, choose our Ceremonial Grade Matcha. Selected for its robust umami taste, our Ceremonial Grade Matcha and Premium Ceremonial Master's Blend pay homage to the ancient tea ceremony ritual performed by tea masters. \u003c\/p\u003e\n\n\u003cp\u003eFor sheer sipping pleasure, try our Morning Ritual and Organic Superior matcha blends. Instead of drinking coffee to wake up in the morning and dealing with the shakes and those midmorning crashes, drink a bowl of Morning Ritual to start your day the right way without the harmful side effects. Adding culinary grade matcha to your favorite recipes gives you a savory way to add flavor, antioxidants and nutrients to your daily routine.\u003c\/p\u003e\n\n\u003cp\u003eOur matcha green tea powders come exclusively from the Uji hillsides in Japan's Kyoto region. Grown and harvested to achieve the highest quality, our matcha green tea powders deliver health benefits and a taste you won't find anywhere else.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript src=\"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.2\/jquery.js\"\u003e\u003c\/script\u003e\n\u003cscript src=\"https:\/\/cdn.jsdelivr.net\/npm\/readmore-js@2.2.1\/readmore.min.js\"\u003e\u003c\/script\u003e\n\u003cscript\u003e\/\/ \u003c![CDATA[\n$('.full-content-wrapper').readmore({speed: 180,collapsedHeight:55,lessLink: '\u003ca href=\"#\"\u003eRead less\u003c\/a\u003e'});\n\/\/ ]]\u003e\u003c\/script\u003e","published_at":"2019-09-14T10:30:21-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"},{"column":"type","relation":"equals","condition":"Tea"},{"column":"title","relation":"not_contains","condition":"culinary"},{"column":"title","relation":"not_contains","condition":"month"}],"published_scope":"web"},{"id":100456398961,"handle":"subscription","title":"Subscription","updated_at":"2020-02-17T20:36:12-08:00","body_html":"","published_at":"2019-02-27T11:37:10-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Subscription"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"every"}],"published_scope":"global"}]
["Matcha","Subscription","Thin (usucha)"]
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Smooth, mellow, less bitter flavor. Summer Reserve is a great introduction to the world of matcha. Through skillful harvesting, this matcha has a smooth and mellow flavor that is less bitter than other matcha blends.
Our Summer Reserve Coldbrew is a great introduction to the world of drinking cold brew matcha.
Drinking matcha ice-cold is a revelation: there is nothing quite like it in terms of ultimate refreshment, especially on a hot day.
This high-quality matcha green tea is grown exclusively in the hills of Uji just outside the ancient city of Kyoto, Japan. Through skillful harvesting, this matcha has a smooth and mellow flavor that is less bitter than other matcha blends. This is our mid-grade drinking matcha. It's also excellent in cold brews, lattes or a golden milk of your choice.
Flavor Profile
Our Summer Reserve has a light texture coupled with a long-lasting hint of mellow green.
Caffeine Level
One serving of matcha contains between 40 and 80 mg of caffeine.
Harvested in Japan
Our teas are grown on the pristine hillsides of Uji in the Kyoto region.
