Here at matcha.com we like to say that “tea takes time.” But that doesn’t mean the world of matcha is slowing down. In fact, matcha is hotter than ever, and the market surrounding it is booming! New products, a fresh generation of tea enthusiasts, and evolving market trends make this an exciting and innovative space.
Matcha trends to watch:
Decaf matcha
This is an especially exciting trend for those sensitive to caffeine. Traditionally, matcha tea contains about 20-45 mg of caffeine per serving. In contrast, decaffeinated green tea only contains about 1-8 mg of caffeine, making it an excellent option for those looking to decrease their caffeine intake. This is also an ideal option for those who want to enjoy a calming cup of matcha in the evening without worrying about disrupting their sleep.
While decaffeinating tea can slightly alter its flavor and may reduce some health benefits, decaf matcha can still be a great option for many people. As demand grows, we expect to see more decaf matcha options popping up.
Mushrooms and matcha
Medicinal mushrooms and matcha have been revered for centuries for their health benefits, yet it seems these two have never been more popular than now. It only makes sense that products combining these two powerhouses are also rising. We’ve even spotted coffee shops offering mushroom matcha lattes!
Both mushrooms and matcha have been shown to boost cognitive function, enhance immunity, and reduce inflammation. Together, they create a potent mix of antioxidants and nutrients that may support all aspects of health. Expect to see more matcha powders incorporating medicinal mushrooms like reishi, chaga, lion’s mane, and cordyceps.
Superior quality products
As matcha becomes more mainstream, people are realizing the significant difference that using high-quality matcha can make, both in taste and benefits. Thankfully, the market is responding with more premium matcha options- something we’ve been championing from the very beginning!
High-quality matcha typically comes in an opaque container to prevent oxidation, has a vibrant green color, and boasts a rich, vegetal flavor. It’s also likely to be sourced from Japan, where matcha has centuries of history. Poor-quality matcha, on the other hand, often has a dull, dark green color, a bitter taste, and a musty smell.
Only drinking good matcha is one trend we are happy to support!
Learn more about how to choose a high-quality matcha powder here.
Creative flavors
While traditional high-quality matcha will always be king, there’s a rising trend of infusing matcha with fun and creative flavors. Our ceremonial-grade matcha powders, infused with real vanilla, chocolate, or mango essences, offer a fun and delicious twist. This trend is set to explode this fall, with people getting adventurous with flavors like yuzu, banana, or even strawberry lemonade matcha powders.
If this is a trend you’re here for, just be sure to check the ingredients! Our flavored matcha powders contain only two ingredients: matcha and the real essence of either vanilla, chocolate, or mango. No extracts, sweeteners, or artificial ingredients.
Specialty matcha drinks
People are having fun with matcha. From sesame matcha lattes to iced lavender matcha London fogs and even matcha cinnamon roll pancakes, it seems everything really is made better with matcha. We expect the creativity in matcha recipes to continue flowing this fall!
Want more recipes featuring matcha? Check out our recipe library!
Healthcare products
Matcha isn’t just for drinking anymore. Skincare products featuring matcha are expected to grow in popularity as the tea's powerful antioxidants continue to make their way into beauty routines. Matcha may help fight breakouts, brighten skin, and even slow down signs of aging.
Bottom Line: Matcha is bigger than ever
From creative flavors to skincare and innovative recipes, matcha’s future has never looked brighter. We’re excited to see what the coming season will bring for this beloved green tea.
