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Matcha for the Long Weekend

Nicholas Noble | August 29, 2019

With Labor Day celebration, widely practiced as the finale of all summer festivities, we’re offered the chance to reflect on the sheer growth, such as in physical infrastructure and technology, that has been predicated upon daily labor. This hard work is what allows promise to our lifestyles, metropolises, and the comforts we’ve come to know, just to name a few. 

We recognize especially the backbone that is labor in all tedious, grueling, yet essential jobs which keep our lives afloat. We all have a place in this, though for many the standard ‘9-5 work-week’ has come with great personal sacrifice, insured at least with a peace of mind that we strive to provide abundantly for ourselves, and our loved ones. With this security comes a collective toll on our bodies, work being hard on our joints, our eyes, and even our general sanity. 

We see Labor Day as a means of giving back to that spirit, driving us to show up each week, to hustle through, and to stay true to our best self. 

Putting Labor Day to work

Besides, for our friends and family work is likely not a ‘labor of love,’ but that doesn’t mean we shouldn’t learn to love ourselves through it. For context, multiple generations have ignored the sufficient self-care and wellness mechanisms required to make ‘working to live’ sustainable, where long-term health instead footed the bill. 

Relatedly, contemporary work-life has become part of a social justice movement, where alongside improved dietary awareness and healthy lifestyle choices, people are now laboring more commonly in the mode of health and happiness. Many businesses are now staffing wellness coordinators, building stretching time into daily schedules, and encouraging sustainable lifestyles in other ways too. 

Heck, there’s even automated coffee bars in many offices now, who wouldn’t be more willing to come to work? What would happen to our work life if that was the case with Matcha?

Matcha science for the Long Weekend

Just this month, a peer-reviewed clinical study was released which measured just exactly what type of improvement matcha can offer to our daily outlook, a form of relief above and beyond the Long Weekend. As a comparable energizer to coffee, matcha imparts an unsuspecting mood boost by systematically influencing our neurochemistry.

According to this research, the anxiety many of us feel in maintaining our work life and other obligations can be helped by matcha. We’ve known green tea is good for health for a long time, but now we understand matcha specifically has the potential to elevate dopamine and serotonin in the brain. These two vitally important ‘feel good’ chemicals empower us with energy, motivation, and a sense of stamina throughout those 40 hours. 

Need more science? Key compounds in matcha, not limited to L-theanine and the antioxidant catechin EGCG, were demonstrated to modulate dopaminergic and serotonergic responses, associated with global anxiolytic effects. Translation? Matcha naturally encourages people to feel less daily resistance, less anxiety, a heightened work-flow, and more tangible happy moments. 

“The content of different bioactive constituents of Matcha and other tea formulations such as green tea are reported to be different due to their different cultivation conditions and processing… L-theanine, epigallocatechin gallate (EGCG), caffeine, vitamins, and amino acids are the major components of [matcha], and it has been reported, in both in vitro and human studies, that each single component has beneficial functions, such as tumor growth suppression and mood enhancing effects.”[1]

The bottom line

We already know where to find this superior form of green tea, but this is one of a growing number of studies which directly study the physiological benefits of matcha. Even ancient schools of medicine recognize the ‘form’ of ingestion to be equally accountable as the actual medicine in providing therapeutic effects. In some cases, you’d have to consume over 100 cups of green tea to achieve those of Matcha. We can’t say how many cups of coffee you’d have to consume.

Long story short, our matcha mission is also one of social justice. We were motivated to help provide a healthy alternative to sugary drinks and coffee; having personally witnessed the hardships people experience in managing their daily endeavors, at times we felt heartbroken watching how those empty drinks exacerbate anxieties, health issues, and those natural stressors. 

Right in time for this weekend, we’re grateful to researchers interested in this ancient health beverage, bringing facts to the table, and inspiring this special discount opportunity, just in time for Labor Day.

Work Hurts, Matcha Helps