More People are Ordering Matcha in Restaurants

More People are Ordering Matcha in Restaurants

Restaurant trends are constantly evolving: sometimes setting new trends and other times following trends as they emerge. Lately, matcha has become a standout star. Known for its rich history and numerous health benefits, matcha is experiencing a significant surge in popularity in restaurants across the United States. Let’s talk about how it stands out.

matcha popular trend at restaurants in 2024

Matcha is getting more popular 

Walk into any coffee shop or restaurant you’ll likely see matcha incorporated in the menu! 

The latest data from the Toast Restaurant Trends Report highlights the increasing demand for matcha in various restaurants and cafes. Restaurants have reported a noticeable uptick in matcha orders, with many incorporating it into menu offerings such as matcha lattes, matcha-infused desserts, and even savory matcha dishes. This trend is part of a broader movement towards healthier, more natural beverage options that cater to the growing consumer interest in wellness and nutrition​. 

Why people like matcha 

One of the key drivers behind matcha's rising popularity is its impressive health benefits. 

Matcha is rich in antioxidants, particularly catechins, which are known for their cancer-fighting properties. It also contains a moderate amount of caffeine, providing a balanced energy boost without the jittery side effects often associated with coffee. Matcha is also a great source of L-theanine, an amino acid that promotes relaxation and mental clarity.

why youll find matcha at most restaurants now

Matcha is an ideal choice for people looking for a healthy way to experience the positive effects of caffeine while feeling clear headed, focused and relaxed. 

Cooking with matcha 

Matcha's culinary versatility has made it a favorite among chefs and baristas. 

Its distinct flavor profile, characterized by a pleasant bitterness and a subtle sweetness, pairs well with a variety of ingredients, allowing for tons of creative culinary applications. From traditional matcha tea and lattes to innovative dishes like matcha pancakes and matcha-infused sauces, the possibilities are endless!

cooking with matcha in Restaurants

The umami flavor of matcha and its versatility in the kitchen has attracted foodies and drink connoisseurs alike. 

Trends that matcha fits into 

The shift towards matcha can also be attributed to changing consumer preferences. 

As people become more health-conscious and aware of the ingredients in their food and beverages, there is a growing demand for options that offer both flavor and health benefits. Matcha fits perfectly into this trend, offering a delicious and nutritious alternative to traditional coffee and tea beverages. 

Matcha’s bright, vibrant green color is unique and makes matcha flavored dishes and drinks stand out as Instagram-worthy pics for influencers to share. Restaurants that embrace this trend and incorporate matcha into their menus are more likely to attract a diverse and health-conscious customer base, ensuring they stay ahead in the competitive food and beverage landscape.

The bottom line

The rise of matcha in the restaurant industry is a testament to its unique appeal and the growing consumer interest in health-conscious dining options.

As more people discover the numerous benefits and delicious taste of matcha its popularity is likely going to continue to soar. 

Matcha recipes you’ll love:

Red, White & Matcha Spritz

Matcha Coconut Water

Matcha Swirl Cheesecake Bars 

References:

https://www.businesswire.com/news/home/20240606358285/en/

https://pos.toasttab.com/news/most-popular-coffee-and-tea-drinks-toast-restaurant-trends-report