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A Matcha Origin Story, Backed by Science

A Matcha Origin Story, Backed by Science

Andre Fasciola | September 05, 2019

Amidst the proliferate modern research and clinical health backing, at times we find it fit to recall matcha’s original essence — a traditional and ceremonial process which has been methodically handed down by master tea practitioners for thousands of years. Our matcha mission undeniably resides in the preservation of this...

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Matcha for the Long Weekend

Matcha for the Long Weekend

Nicholas Noble | August 29, 2019

With Labor Day celebration, widely practiced as the finale of all summer festivities, we’re offered the chance to reflect on the sheer growth, such as in physical infrastructure and technology, that has been predicated upon daily labor. This hard work is what allows promise to our lifestyles, metropolises, and the...

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Get Rejected

Get Rejected

Nicholas Noble | August 23, 2019

Resilience Pt. III "Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power." — Lao Tzu Each segment featured in this resilience series brings principles of good living and great health into a scope of increased accessibility. Matcha is a core of human...

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Thinking Organic about Matcha?

Thinking Organic about Matcha?

Nicholas Noble | August 22, 2019

Many of us have entrusted the USDA Organic symbol as steward to our health and wellness, and mostly for good reason. The agricultural practices involved in organic certification protect us from potential exposures to harmful pesticides, environmental toxins, and are even suspected to result in more nutritious produce. Organic standards...

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The Matcha Entourage… are you in?

The Matcha Entourage… are you in?

Nicholas Noble | August 15, 2019

There’s a tendency to think subjectively about the world around us, to focus on the individual constituents and mechanisms behind the larger whole. This tendency stems from cultural beliefs just as much as science itself, a lens we’ve cultivated to understand smaller pieces of a complex reality.  We wouldn’t have...

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