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Common Myths: Matcha and Popular Diets

Common Myths: Matcha and Popular Diets

Nicholas Noble | December 05, 2019

Safely get MATCHA’ed: Paleo, Keto, Plant Based, Intermittent-Fasting. Intermittent fasting, popularly including keto, paleo, and vegan diets often feel intimidating. The mass of information about these trends is overwhelming, especially to newcomers. In some cases, rigid, restrictive diets are being found to add to the problems they're meant to solve....

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Effortless Effort, Flow-State, Enlightenment?

Effortless Effort, Flow-State, Enlightenment?

Nicholas Noble | November 21, 2019

Supplementing our Daily Energy with the Right Brain-wave Fuel Have you ever felt ‘in the zone?’ There’s a number of ways to describe the feeling of complete immersion, everything from running to reading, even working. Tougher is to achieve this state on demand; from one day to the next we...

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Join the Fight! Saving Matcha's Roots

Join the Fight! Saving Matcha's Roots

Nicholas Noble | November 14, 2019

Fighting for Your Health, while Struggling to Survive Pt. 3 Recommended reading: ‘Saving the Roots of Matcha:’ Part 1 and Part 2 In the installments above, we’ve learned important historical details surrounding the origin of matcha in Japan, and as well some of the finer details that separate traditional matcha...

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Saving the Roots of ‘Real’ Matcha

Saving the Roots of ‘Real’ Matcha

Nicholas Noble | November 09, 2019

A Mission of Health and History Pt. 2 Recommended reading: The ‘Real’ Matcha Mission Pt. 1  In the previous installment you’ll find important background in matcha’s cultural history, its origins in Japan, and those more brief details in what defines ‘real matcha.' With that lens, we’re able to better explore the specific...

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The ‘Real’ Matcha Mission

The ‘Real’ Matcha Mission

Nicholas Noble | November 07, 2019

Preserving Health through History’s Favorite Tradition: Pt. 1 Matcha might be the newest addition to the Starbucks line-up, but the growing popularity doesn’t mean you’re getting the real deal. In fact, quite the opposite — only a fraction of the producers of this fine tea remain active in Japan, as...

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